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Now that web and video conferencing have gone mainstream to the point that my kids can access tools that put enterprise solutions to shame (and drive up my wireless bill), talk of innovation in the enterprise space has centered around collaboration to allow users to integrate these various individual tools. This trend makes it harder and harder for service providers to differentiate themselves based solely on claims of superior functionality.
One of the “innovations” from Cisco of late appears to be a greater focus on pushing what it calls the Active User “consumption model” (really, just another pricing scheme to go along with its myriad license types) that can allow enterprise users to dramatically reduce costs during the first year – but at the risk of often unnecessary cost increases during subsequent years.
Under the Cisco plan, all knowledge workers in the organization receive a WebEx Meeting Center or Enterprise Edition license, but during the first year of the term the customer only pays for 15% of the user population. For subsequent years, the commitment would increase to cover the average of all users that hosted a web conference during the final three months of the prior contract year. (The commitment can never decrease as a result of the annual true-up.) Therefore, an enterprise with 10,000 knowledge workers would only pay for 1500 licenses during the first year, with the commitment reset to accommodate all user requirements going forward.
Sounds like a great deal, particularly if a large portion of the organization requires such a service. But as with everything this time of year, a devil lurks (in the details).
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The first issue is that Active User pricing is typically 2X – 3X higher than standard Named Host pricing, which both negates some of the first-year savings and dramatically increases costs in subsequent years. Total cost over a three-year term typically exceeds that which could have been obtained by originally negotiating a market-based rate for the Named Host model.
Additionally, deploying web conferencing throughout an entire organization tends to increase the adoption rate (which is surely the goal of Cisco) even when much of that adoption comes from casual users who may have better (or at least more cost-effective) options. Microsoft’s launch of Skype for Business (which replaced Lync) earlier this year is making IT and Procurement organizations more closely examine the value proposition from traditional conferencing providers. We’ve already seen a precipitous drop in market rates for web conferencing services year-over-year driven, in no small part, by the competitive threat posed by Skype for Business.
While the allure of first-year savings may cause enterprise IT teams to begin planning to spend, understanding and justifying the dramatic long-term cost increases that will come is imperative. An even better practice would be to undertake a critical up-front evaluation of the various “consumption models” to determine if Active User is the right fit. In some instances, it may be. But in most cases Cisco may make off with the candy while customers are left holding the bag.
About the author
Brad is an expert in global network transformation engagements, contract negotiations and RFPs for both wireline and wireless services for key client organizations. His background includes experience in the carrier space and international business.
My love for Halloween started with suburban trick-or-treating. It wasn’t just the candy or costumes. For one night, the town transformed into a weirder, spookier place. We would walk further up the street than we’d ever normally venture – and in darkness, when strangers lit their houses in eerie colors and papered their walls with skeletons.
Our clean-cut neighborhood turned shadowy and scary for a single evening. The next morning, Christmas decorations may as well have gone up.
Halloween Night II bottles the giddiness of that fleeting Halloween makeover. The game is a sweet tribute to a night when, maybe, there could be ghosts outside your window.
The game opens outside your house as you turn on the lights, ready for trick-or-treaters. A little witch flies in front of the moon, a sign of the supernatural evening to come. You aren’t leaving the house tonight, though: you’re staying inside to answer the door and hand out candy.
After a pause, someone will knock on the door. You open it to see some sort of monster or witch. They’re creepy and certainly not human, but like the best cheesy Halloween scares, they don’t mean harm. They’re happy it’s Halloween too, and they just want some treats.
So you give them some candy from your bowl. They thank you, smile, close the door, and scamper off. After waiting a spell, another monster shows up. Sometimes long stretches pass with nobody coming, just like real Halloween door duty. Take a deep breath and pet your cat while you wait. (Mostly it’ll snarl at you.)
Answering the door for a well-meaning Halloween creature is delightful every time. Your job is endearingly simple. The game has nothing to work against. You get to cheer them up on their favorite holiday… and wonder whether these are real monsters looking through the window. On Halloween, everyone buys into that possibility, even knowing it isn’t true.
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Eventually, the night wears on, and you can choose whenever you want to pack it in. You see one last glimpse of the outside of your house as you turn the lights off. Halloween has passed. But then a witch flies past the moon again. Were there really monsters? They’re gone now, at least, and it’s time to sleep. For a static shot of a house, these final few seconds pack a genuine tenderness.
Trick Or Treat Tactics Mac Os 11
It reminded me of coming home after a night of trick-or-treating. Most kids had left the streets, and the sun had long since set. We left our lights and decorations up through the night, but as soon as we closed the front door behind us, the holiday was over. The scares were all play, and we had finished playing. Back cozy inside, everything returned to normal, removed from that exciting day when ghouls might have taken over our neighborhood.
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That’s what Halloween Night II gets right. The spooky world we make up once a year will be gone the next day. We can peek out into it for a night, then head home happy, scared, and safe.