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The first release of the new OS — Mac OS X Server 1.0 — used a modified version of the Mac OS GUI, but all client versions starting with Mac OS X Developer Preview 3 used a new theme known as Aqua. Aqua was a substantial departure from the Mac OS 9 interface, which had evolved with little change from that of the original Macintosh operating. Mac OS X Cheetah. Mac OS X version 10.0, code named Cheetah, is the first major release of Mac OS X, Apple’s desktop and server operating system. Mac OS X v10.0 was released on March 24, 2001 for a price of US$129. It was the successor of the Mac OS X Public Beta and the predecessor of Mac OS. The company’s revenue saw a dramatic rise after it released iMac, iPod and then iPhone, and since then it has not looked back. Now let us dig deeper into the SWOT Analysis of Apple Inc. In the following sections. Yes all Apple Mac OS X braindumps we sell is the latest version. We have profession IT staff to check and revise latest versions of Mac OS X braindumps every day. Second, you wonder if the free demo of Mac OS X braindumps is acceptable for you to use: the pdf version, the software version, the APP on-line version. Mac OS X only runs on Apple computers so I bought one and it has been the best experience I have ever had with computers. Mac OS X is not only the best looking operating system I have ever used but I also don't have to worry about all the adware, spyware, viruses, popups and worms that plague the Windows operating system.
In this article we give you SWOT Analysis of Apple for your marketing assignment. We also have detailed PESTEL analysis of Apple computers.
Who does not know about Apple computers? Everyone knows something about it. But in this blog you will learn something more about it. We have covered strengths, weaknesses, opportunities, and threats of this company. You will only find application of SWOT technique in this SWOT Analysis of Apple.
If you are not sure of SWOT meaning, learn in this free course on external analysis from us. Before we go ahead with the SWOT Analysis, we have introduced Apple computers below. Click here to skip to the first section if you are interested in Apple’s SWOT only.
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We created this page because one student asked us “You sell assignment help on SWOT-PESTEL. But why don’t you have free articles so that I can do my assignment on my own?” And so here it is! 🙂
About Apple Inc.
Apple Inc., previously known as Apple Computer Company, is a
At the time of the writing, CEO of the company is Tim Cook, and the company is chaired by Arthur D. Levinson. In 2018, the company generated revenue of around US$265 billion, and it has
The company also has several subsidiaries. They are Anobit, Apple Energy LLC, Apple Sales International, Apple Services, Apple Worldwide Video, Beats Electronics, Beddit, Braeburn Capital, and FileMaker Inc. Apple has few flagship products – iPhone smartphone and iPad tablet – along with a list of various other products.
Apple Inc. saw unprecedented rise recently but not all was good all the time. In the 1990s, the company’s personal computers were not doing well, and it c
More importantly, he brought Steve Jobs back into the company. From there on, things started to turn profitable for the company and we can see where it has reached now. Look at the graph below and you will get the idea:
Strengths of Apple Computers
Apple computer is a strong company. There are several good things about the company. Strength is the first component of SWOT Analysis. Given below are five strengths of Apple.
▸Brand image
Company has a
▸Innovation processes
Apple always innovate. It always tries to come up with something new every time it launches its product. It keeps adding new features to its phones, and laptops. Innovation has put the company where it is today. Many company came and lost the market, but Apple kept on surviving, only because of this. It follows
▸Customer loyalty
Customers of Apple are too loyal to it. They rarely move away to other brands. A strong fan base of the company ensures that more positive word of mouth occurs all the time. Apple has not only given a quality product to its customers, it has also helped its customer raise their social status. People associate
▸Profit margin
Profit margin can be seen from three angles. They are gross margin, operating margin, and net margin. The profit margin of Apple Inc. by
▸Product marketing
Apple is the best at advertising its products, and it was quite evident since the days of Apple CEO Steve Jobs. Its product launches in the form of Apple events are observed worldwide. Company has produced several heartwarming TV commercials that
Weaknesses of Apple Computers
But as we said in the beginning with an example of Apple in 1990s, not all goes well for Apple all the time. At present, it is also struggling on some dynamics. In the second component of SWOT Analysis of Apple, we will see some of its weaknesses.
▸Distribution network
Apple keeps its distribution channel exclusive. Not every distributor can get access to sell Apple products. The company allows only
▸High end market dependence
Target customers of the company are majorly those who have bigger budget. This limits the products’ access to the mass market, thus negatively impacting the revenue generation. You can see that Apple not only
▸Higher product prices
All apple products are sold at
▸Few products
Unlike other companies, it has
▸Third party incompatible products
Company’s devices have their own closed ecosystem, whether it is Apple iPhone, iMac, or iPod. If you purchase Apple, then you cannot expect external devices or software to work with it. This
Opportunities for Apple Computers
However, company is still thriving, and there is a long way to go. Ups and downs in the internal and external environment takes place all the time, and it brings several opportunities as well. Three opportunities for Apple Inc., under third component of SWOT Analysis, is given below.
▸Higher sales with rising demand
The company can focus on
▸Expanding distribution network
Brand image of the company can get it wide access to distribution. It can
▸New product line development
New products can be launched in the market to
Threats for Apple Computers
Amid all these opportunities in the market that you read in the previous section, there are some threats as well. In the fourth and final component of SWOT Analysis, we will see
▸Growth of Android
Android is riding the smartphone wave and in all smartphone brands, except Apple, you will find some version of Android operating system running in it. And the way market is moving up, it seems Apple has to do something about it else it may end up losing its customers to Android. Look at the
▸Technological changes
New technologies come out on the block every few months, and
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▸Imitation
In the past few years, particularly since iPhone, Apple has not come up with any revolutionizing and paradigm shifting technology. Smartphone products in the market now have more or less
▸Aggressive competition
C
▸Rise in labor costs
The labor costs are rising in countries that used to be low cost like China. Apple has its manufacturing unit in China, and the
Overall, SWOT Analysis of Apple shows that the future scenario of Apple Computers does not look bright. It needs to come up with some right decisions, and few innovative products to keep up with the market. The role of management will be crucial in stirring this big ship towards its vision and mission. We hope you liked our SWOT analysis. Our marketing professional writers are capable of delivering master and PhD level of academic writing in country of your choice. Either you need SWOT analysis or assistance with marketing assignment in Canada or the US, we are 24*7 available to help.
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